Sears Tele-Games

Sears, Roebuck and Co. sold Atari 2600 games and hardware under their own brand Tele-Games. With the exception of three games, all of the Tele-Games releases were simply repackaged versions of games and hardware by Atari.

Similar to Atari's cartridge labels, Sears branded versions were also initially text only with an illustration only on the box. The front facing label featured the Tele-Games logo along with a listing of the game options and the end label contained the game title. In 1981 the front label style was updated to drop the game options list and instead include the box illustration and game title; many of the Tele-Games releases have both text only and illustrated versions.